What every contractor website needs: a 16-point checklist
Use this to check your own site in about 10 minutes, or to hold any web designer to a clear standard.
A contractor website needs four things: a way to get found (Google Business Profile, service and city pages, fast loading), a reason to trust you (license, real job photos, reviews, a real owner), an easy way to reach you (tap-to-call, text, a short estimate form) and the basics to keep it working (you own the domain, security, and tracking for calls and leads).
Get found
- 1. Google Business Profile, linked to your site. This is what puts you on the map when someone searches near them. Same name, phone and address everywhere.
- 2. A page for every service. "Water heater replacement" and "drain cleaning" are different searches. Each deserves its own page.
- 3. A page for every city you work in. Written for that area, not the same text with a new city name.
- 4. Fast on a phone. Most people who find you are on a phone, often on a job site or in a driveway. The site should load in a couple of seconds on a weak signal.
- 5. Clear page titles. Each page title should say what you do and where, like "Pool Builder in Cape Coral, FL | Your Company."
Earn trust
- 6. Your license and insurance, visible. Put your license number where people can see it, ideally on every page.
- 7. Photos of your real work. Stock photos look like everyone else. Your own jobs, even phone photos, win more calls.
- 8. Google reviews on the site. BrightLocal Local Consumer Review Survey 2026 found that 97% of consumers read reviews for local businesses, and 68% want at least a 4-star rating.
- 9. A real person behind the company. An about section with the owner's name and photo tells customers who is showing up at their house.
- 10. How the job works. A simple step-by-step of your process, from estimate to cleanup, answers questions before they are asked.
Get the call
- 11. A tap-to-call button that stays on screen. On a phone, calling you should never take more than one tap.
- 12. A text option. Plenty of customers would rather text than call, especially during work hours.
- 13. A short estimate form. Name, phone, project type, address and photos. Every extra field loses leads.
- 14. A fast response. This is not on the site, but it decides whether the site pays off. Leads go to whoever calls back first.
Keep it working
- 15. You own the domain and content. Registered in your name, so nobody can hold your web address hostage.
- 16. Security, backups and call tracking. A secure site (https), regular backups and tracking of calls and form leads, so you know what the site is bringing in.
Every package Juve Consulting builds includes these basics. If your current site is missing more than a few, the free mockup will show you what it could look like fixed. For the must-haves in your trade, see our pages for pool builders, plumbers, roofers, HVAC and electricians.
Tell us your name, phone and trade. We design your homepage free in 2 to 3 business days and walk you through it.
Common questions
How many pages should a contractor website have?
Enough for a homepage, an about page, a contact page, one page per main service and one page per city you want to rank in. For most contractors that is between 5 and 15 pages.
Do I need a blog on my contractor website?
Not to start. Service pages, city pages and a steady stream of Google reviews do more for most contractors than blog posts. A few helpful guides can come later.
What is the most important thing on a contractor website?
Making it easy to call you from a phone. A fast site with a tap-to-call button, reviews and real job photos beats a beautiful site that is hard to use.
See your new website before you pay a dollar
Three fields. We design your homepage and call you back the same business day.